PRINT/WEB   |  A4 Advertisement/Web Banner

ROLE: Graphic Designer
TECH: Photoshop, Illustrator, Flash
CLIENT: James Cook University Singapore


STUDY 1A   |  A4 Advertisement

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Original Image

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ABOUT THE ARTWORK
To put emphasis on the official blue color, I reduced the background colors from the subject. This photo was taken from a google search and is not meant to be released commercially.




STUDY 1B   |  A4 Advertisement

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Original Image

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ABOUT THE ARTWORK
The original photo had the model looking straight at the camera, so to follow the basic branding guidelines as stated in the brand manual, I had her look away on purpose. This also adds more drama to the scene, so as if the subject is looking ahead to a bright future. I also changed the color of her clothes to stay consistent with the brand's color scheme. This photo was taken from a google search and is not meant to be released commercially.




STUDY 2   |  A4 Advertisement

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Original Image

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ABOUT THE ARTWORK
I took on the most flexible of the layouts in the brand manual to make a generic ad stating the courses offered by the school. The photo is from JCU SG itself, if I am not mistaken.




STUDY 3   |  A4 Advertisement

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Original Image

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ABOUT THE ARTWORK
Wanted to make a layout with a less direct connection to the visual, so as to simply attract curiosity and engage. With this, I chose surfing so as to engage with a more youthful tone and also to connect with Australia, where surfing is a popular activity. Furthermore, the wave also signifies the Dynamic Curve, as illustrated in the manual.




STUDY 1   |   WEB BANNER

ABOUT THE ANIMATION
Took in study 2 of the print ad to make this web banner, primarily for consistency. Same orginal photo as study 2 of the print ad options. The source .swf file is at 702x125, as instructed.




STUDY 2   |   WEB BANNER

ABOUT THE ANIMATION
Added another option for a web banner, this time exploring the yellow official color and playing with the light. The source .swf file is at 702x125, as instructed.